CARVERSAL

EV segment providing automakers second chance to do business in India

June 13th, 2023


India's switch to electric vehicles gives automakers a second shot whose traditional gasoline cars haven't succeeded.


Numerous international auto manufacturers have found it challenging to prosper in one of Asia's largest economies due to high taxes, price-conscious consumers, and challenging logistical problems. They have struggled to break the dominance of regional firms like Maruti Suzuki, Tata Motors, etc. However, with the introduction of EVs, companies like Volkswagen AG, Renault SA, Nissan and local affiliates of China's SAIC Motor Corp. may eventually acquire a stronger presence.


With an investment of 50 billion rupees ($607 million), MG Motor is also establishing a second factory to produce electric vehicles. It brings its total annual manufacturing output in India up to 300,000 automobiles and a battery assembly facility in the western state of Gujarat. Additionally, it has plans to reduce its 100 percent ownership in its local unit so that an Indian company will eventually own the bulk of it in two to four years.


Other foreign automakers are using the EV transition to increase their position in India, where they already control a sizeable portion of the vehicle industry. Hyundai Motor India Ltd. said in May that, it would invest 200 billion rupees in an electric vehicle ecosystem in the state of Tamil Nadu in the south. By 2032, new electric models will be available, a battery pack assembly with a production of 178,000 unit yearly will be put up, 100 charging stations will be placed along main thoroughfares, and so on.


Companies That Are Planning to come to India.


Tesla model S


Global automakers are revisiting India because of its enormous development potential and as a different manufacturing base as trade tensions between the United States and China rise. Prime Minister Narendra Modi is using the shifting geopolitics to entice businesses with financial incentives, enticing them to produce semiconductors and smartphones in the country.


After a protracted standoff, Tesla Inc. seems to be softening towards India after last month's visit to discuss potential local component sourcing. In an effort to expand Tesla's supply chain outside of China, they also discussed incentives with our government officials.


Along with decarbonizing a Chennai manufacturing facility, Renault and Nissan also want to invest around $600 million in India to increase their automobile range, which will now include two electric models.


Volkswagen, the largest automaker in Europe, serves as an example. By the end of this decade, it allegedly intends to electrify 30% of its passenger cars in India, where it may introduce its first electric vehicle, the ID.4, as early as next year.

Local carmakers like Tata and Mahindra are also taking some innovative steps towards this transition to make themselves stand high and tall already. Especially with Tata Motors, we have seen that, they have been doing supremely well in the EV market, as they have acquired around 80% of the market already. Well, they are surely enjoying the time which other manufacturers are taking to setup and launch in the EV market. Though, this will cost them, as Tata Motors till then will have well learnt experience.